Business ownership, on your terms
Own your business.Own your life.
We help you choose, launch, grow, and operate a great service business. Build toward the income and day-to-day life you want, with room for your goals to change.

The people behind Caboodle
Meet Tyler and Thomas.
Tyler WallaceA background in finance and consulting, now applied to service businesses.
Thomas HesterExperience running businesses in exterior cleaning, real estate, and holiday lighting.
A great business works for the person who owns it.
Define success by your own goals. That might mean growing a team, improving margins, or making more room for life outside work.
You might want to grow a team now and work fewer hours later. Your definition of success can change.
A path that can change
Support for the business you want to own.
Start with the help you need today. You can work on growth and day-to-day operations at the same time, whether you started the business, bought it, or joined a franchise.
Choose
Compare starting, buying, and franchising against your goals.
Launch
Choose a service and make a practical plan to get it off the ground.
Grow↔
Find customers, win more of the right jobs, and give people a reason to come back.
Operate
Help your team do good work, keep track of cash, and reduce the tasks that depend on you.
Starting from scratchExplore the Bootcamp and service-specific Intensives.
Buying or franchisingUse training and tools to grow and run your business.
Come back to any part of this as your business and goals change.
First Caboodle Bootcamp
Think it through, then choose a next step.
Thinking about starting a service business? The first Bootcamp is being planned to help you compare your options, choose a service to investigate, and work out what to do next.
Explore the first BootcampJoin the interest list. Dates, location, and price are still to come.Make the decision that fits your life.
You may be ready to start, or you may need more answers first. If you buy a business or join a franchise, you can still use our owner training and tools.
Go straight to owner supportFree resources
Start with a useful question.
Use a guide to compare ownership paths, weigh a service idea, or plan the first market test.
Build, buy, or franchise?
Look at the capital, control, existing customers, and real work behind each path.
Free guide02Working worksheetWhich service fits you?
Compare service ideas against your budget, local demand, and the work you want to do.
Interactive tool03Field guideThe first 90 days
Test demand and work through the numbers before committing to a launch.
90-day frameworkAlready own a business?
Start with the work in front of you.
Get help with the business you already own, whether you need to improve sales, train a manager, or spend less time on routine tasks.