Free learning
Learn before you buy.
The worksheets and guides here are free. Use them to challenge an idea, ask better questions, and see where you need real evidence.
01Ownership decision
Build, buy, or franchise?
Look at the capital, control, existing customers, and real work behind each path.
Free guide02Working worksheetWhich service fits you?
Compare service ideas against your budget, local demand, and the work you want to do.
Interactive tool03Field guideThe first 90 days
Test demand and work through the numbers before committing to a launch.
90-day frameworkWhat comes next?
We are building more public lessons from our operating experience, including the mistakes and decisions that changed how we run our businesses. For now, start with the ownership comparison, service scorecard, and 90-day guide above.
Explore the first Bootcamp